Empire State Development (ESD) has a new program to help small and medium sized businesses export their goods and services.  The “Go East to Export New York, US!” (GEENYUS!) program will help businesses from across the state expand into the Chinese and other Far East markets.

With funding from the U.S. Small Business Administration’s State Trade and Export Promotion (STEP) program and matching funds from New York State, GEENYUS! is expected to help New York-based companies generate new export revenues and create/retain new jobs for New York State by assisting them with participation in selected trade shows and trade missions. 

Participating businesses will be vetted for export readiness and market suitability. For the 2011-2012 program year, we are specifically targeting small businesses (as defined by SBA) as well as rural business and minority- and women-owned businesses in eight key industries.  Select partners have also been chosen to support each industry’s trade missions, reverse trade missions and events.

Tentative Schedule of Upcoming Trade Missions*

Date                                              Location(s)                                                   Event

March 26-29                                    Beijing                                                         ENK Fashion Industry Show (completed)

May 21- 25                                      Shanghai, Suzhou, Nanjing                          Biotech  Mission to China (completed)

July 7-15                                          Shanghai, Beijing                                         Fashion Mission

September 12-18                             Seoul                                                           Jewelry Mission                                                     

September 10-14                             Shanghai, Beijing, Wuxi                                Renewable Energy/Cleantech Mission

September 5-13                               Shanghai, Hong Kong                                  Music Industry Mission

 

*please refer back to this page for changes, additions to the schedule

One More Way New York State is Open For Business

With help from public and private industry partners, ESD will help guide participants with issues  such as protection of intellectual property, trade finance, regulatory obstacles and other barriers to market entry.

The program will focus on the following areas of support:

• Customized market assessments, research, translation of marketing materials and other promotional support;

• Pre-event matchmaking to help participants identify potential partners in advance of trade shows/trade missions in order to maximize chances for success at the events; and

• Reverse trade missions to bring foreign buyers to New York for additional matchmaking opportunities with overseas customers.

As a result of participation in this program, businesses will be better positioned to increase their sales internationally by identifying the best opportunities for marketing their products and services abroad.

  

Industry	Partners
Cleantech	TechGarden.com; CenterState Corporation for Economic Opportunity; Solar Energy Consortium; CEG; and CEN
Consulting  Engineering Industries	American Council of Engineering Companies of New York (ACEC New York)
Fashion Design	ENK trade shows; NYC Economic Development Corporation: Mayor’s Fashion 2020; Council of Fashion Designers of America (CFDA); USDOC
Jewelry	47th Street Business Improvement-Diamond District; Hong Kong Trade Development Council (HKTDC); USDOC
Medical and Bio Technologies	MedTech and New York Biotechnology Association (NYBA)
Mining Equipment and Technologies	USDOC; Appalachian Regional Commission Export Trade Advisory Council
Music	American Association of Independent Music (A2IM)
Wine and Foods	NYS Wine & Grape Foundation; International Trade and Marketing-NYS Department of Agriculture & Markets

                                                  

 

If your company fits into one of these industry categories and you are interested in participating in the STEP Program, submit an e-mail to step@esd.ny.gov

 

Or call Ed Kowalewski, Project Director for STEP, at (716) 846-8237