Export Marketing Assistance (EMAS)

Program Purpose
The Export Marketing Assistance Service (EMAS) is a New York State program to help businesses find sales agents or distributors abroad.  Hundreds of New York State manufacturers now sell their products in Latin America, Europe Canada, Asia and Africa because of their participation in the program.  This includes "Made in New York" products such as scientific instruments, ceramics adhesives, tool parts, heat-processing systems, processed foods and many others in demand in foreign markets. 

The Export Marketing Assistance Service (EMAS) provides New York companies with customized Agent-distributor searches and market analyses.


Program Highlights
ESD Trade Specialist staff familiarize themselves with the company' s product line, trade experience and any other factors relevant to identifying the best possible parties to represent your company' s sales interests abroad.  Whenever feasible, ESD foreign office representatives travel to New York to make visits to deepen their knowledge and understanding of the company' s products, marketing techniques and distribution channels.  ESD' s foreign office staff will conduct research to identify suitable importers, distributors and agents and will interview and screen them to meet participants' objectives. All relevant information on the importers, distributors and agents with an interest in representing the business is then sent to the New York company.  Through this method, EMAS participants are presented with high quality, qualified referrals from which they can proceed to formal representation agreements.

EMAS is especially helpful for small to medium size companies that cannot afford to conduct their own extensive in-market investigation and research to find suitable representation.  The program is currently available in Canada, Mexico, Brazil, Chile, most of Europe, China, Israel and South Africa.   


New York State businesses that aim to enter or expand their sales in foreign markets. Eligibility includes businesses engaged in manufacturing or services whose New York State production content is at least 51%


Application Process
Companies are accepted into EMAS based on product line and potential in the new market. A company' s participation begins by submitting an application to the program. After an initial screening and notification of your acceptance into the program, we place you in direct contact with ESD trade specialists in our foreign offices that can appropriately link a business with sales agents, partners and distributors best suited to represent its interest internationally.


Contact Information
To learn more about EMAS, please contact ESD' s International Division via email or call us at (212) 803-2300.


Additional Information
Download Application
EMAS Quick Sheet