Supply & Demand Utilization (SDU)

Opportunities for Real MWBE Growth Analysis and Strategies to Increase MWBE Participation

ESD's Division of Minority and Women’s Business Development  has analyzed New York State contracting activities and identified meaningful opportunities in industries that have historically low rates of MWBE utilization, and launched a series of recruitment and business development activities to inform MWBEs about state contract opportunities within the industries and sub industries that have low rates of MWBE utilization. 

Specific strategies tailored to the unique needs of each industry include: 

1. Certification 
a. Fast track new certification applications of firms within target industries.
b. Work with trade organizations and Chambers of Commerce on certification drives to increase applications from firms within the target industries.

2. Business Development
a. SDU certified MWBEs are offered direct business development assistance to help these MWBEs meet the capacity needs of the state agencies that 
purchase goods or services within their industries.

3. Spending
a. Advocacy with the state agencies and authorities that have the largest spending amounts within the target industries to increase their use of MWBE vendors.
b. Identifying, and targeting and enhanced marketing of discretionary purchase opportunities. 

For more information on the SDU Initiative, please see the Fact Sheet here.