Global Design and Technology Leader to Create Over 45 Jobs in Manhattan
Project Supported by $920,000 in Performance-Based State Incentives
Empire State Development (ESD) today announced that SharkNinja, a global leader in consumer product design and technology, will establish its first New York City office - a Creative Design Hub that will house a division of the company's industrial design, marketing, and creative functions in Manhattan's Flatiron District. The company has signed a multi-year lease agreement for more than 14,000 square feet at 41 Madison Avenue. To support SharkNinja’s expansion into New York City, Empire State Development has offered up to $920,000 in performance-based Excelsior Jobs Program tax credits in exchange for the commitment to create over 45 new jobs. This strategic expansion to New York City capitalizes on the region's deep pool of creative and technical talent, further strengthening the city's position as a premier destination for innovation-driven companies.
Empire State Development President, CEO and Commissioner Hope Knight said, "SharkNinja's decision to establish a creative hub in New York City highlights the unique advantages our state offers to innovative companies. Through ESD’s Excelsior Jobs Program, we are supporting the creation of jobs while strengthening New York's position as a premier destination for design and technology companies. This project demonstrates how strategic investments can attract industry leaders to New York State, driving economic growth and innovation while capitalizing on our world-class talent pool."
SharkNinja CEO Mark Barrocas said, "At SharkNinja, our culture thrives on problem-solving innovation, creativity, and a shared commitment to making a positive impact on consumers’ lives around the world. The launch of our Creative Design Hub in New York City is not just a milestone in our global growth—it’s a testament to the extraordinary talent we continue to attract and grow. By tapping into the city’s vibrant creative community, we’re giving our teams the space to continue pushing boundaries as we develop innovative products at an unmatched pace and deepen our connection with consumers in new, meaningful ways."
Founded in 1994, SharkNinja is a global leader in indoor and outdoor household products, transforming how people cook, clean, and live in homes around the world. As the innovation powerhouse behind two multi-billion-dollar brands — Shark and Ninja — SharkNinja is renowned for its diversified portfolio of cutting-edge products, including Shark vacuum cleaners and beauty tools, as well as Ninja kitchen appliances, such as blenders, air fryers, and ice cream makers. With more than 3,000 employees worldwide, the company drives a 24/7 innovation pipeline across 35 product categories.
Located in Manhattan's historic Flatiron District, a neighborhood long associated with home furnishings and design, 41 Madison Avenue is home to the New York Merchandise Mart, a premier destination for the global tabletop and housewares industry. Within this established design hub, SharkNinja's new creative center will house specialized design equipment, collaborative workspaces, and a state-of-the-art product testing laboratory. NYCEDC’s Business Development team identified SharkNinja’s interest in the New York City market and facilitated their site selection process and incentives analysis.
The company plans to hire over 45 employees including industrial designers, and creative and marketing professionals who will focus on design, research, and creative marketing initiatives. This strategic location connects the area's heritage in home goods with the future of consumer product innovation, positioning SharkNinja at the center of one of the world's most dynamic talent markets for design and innovation.
NYCEDC President & CEO Andrew Kimball said, “We are thrilled to welcome SharkNinja's Creative Design Hub to New York City. SharkNinja’s expansion to Manhattan's iconic Flatiron District will bring new jobs to New York City, and give the company access to all that doing business here has to offer, from a deep talent pool, to unmatched access to capital, to an immense ecosystem of creative, innovative companies.”
Rudin Co-CEO Michael Rudin said, “We are thrilled to welcome SharkNinja to our building and to Manhattan’s vibrant Flatiron District. Their decision to establish a Creative Design Hub here underscores the strength of New York City as a destination for world-class innovation and talent. We appreciate the efforts of Empire State Development and NYCEDC in fostering an environment that attracts dynamic companies like SharkNinja, and we look forward to seeing their team thrive at 41 Madison.”
New York State's strategic investments have cultivated an ecosystem of innovation and growth, nurturing the tech industry in every corner of the state. SharkNinja's expansion joins a growing roster of technology and consumer products companies establishing or expanding operations in New York City, including Rippling, iCapital, and OpenAI. The city's strategic advantages - including its deep pool of creative talent, access to capital, and dynamic business ecosystem - continue to attract global innovators to the five boroughs. This ongoing influx of industry leaders strengthens New York's position as a world-class hub for technology, design, and product innovation, while creating jobs that drive economic growth across the state.
About Empire State Development
Empire State Development is New York's chief economic development agency, and promotes business growth, job creation, and greater economic opportunity throughout the state. With offices in each of the state's 10 regions, ESD oversees the Regional Economic Development Councils, supports broadband equity through the ConnectALL office, and is growing the workforce of tomorrow through the Office of Strategic Workforce Development. The agency engages with emerging and next generation industries like clean energy and semiconductor manufacturing looking to grow in New York State, operates a network of assistance centers to help small businesses grow and succeed, and promotes the state's world class tourism destinations through I LOVE NY. For more information, please visit esd.ny.gov, and connect with ESD on LinkedIn, Facebook and X.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com.
Contact:
ESD Press Office | [email protected] | (800) 260-7313
Emily Mijatovic | [email protected] | (212) 803-3692