Governor Cuomo Announces $20 Million to Support Expansion of Strong National Museum of Play in Rochester

Part of a Transformative, $108 Million Project That Will Add New Hotel and Mixed-Use Development on Site of Former Inner Loop

July 12, 2018

Investment Complements "Finger Lakes Forward" - The Region's Comprehensive Strategy to Revitalize Communities and Grow the Economy

Governor Andrew M. Cuomo today announced $20 million in funding to support the $60 million expansion project at The Strong National Museum of Play in Rochester's East End on the site of the former inner loop. The funding, provided through a Finger Lakes Forward Upstate Revitalization Initiative Grant, will help to attract new and returning visitors to one of the Finger Lakes' top tourist attractions. The expansion project, which includes the construction of a new downtown parking garage, is expected to create 40 new jobs at The Strong and be completed in 2020.

"Tourism is critical to driving the Finger Lakes economy, and The Strong Museum is a key attraction for the entire region," Governor Cuomo said. "With these upgrades, this project will help to build economic momentum, attracting visitors from across the globe and fostering regional prosperity for generations to come."

The Strong museum's expansion plan is just one part of a massive, three-phase, $108 million development project that will feature a national chain-branded, family friendly hotel adjacent to the museum; the construction of residential housing and other mixed-use space; and the creation of a new, dedicated road connecting Woodbury Boulevard to Union Street. The Strong also plans to add a 100,000 square-foot wing onto its existing facility, which will become the home of the World Video Game Hall of Fame. The addition will provide visitors with a unique and immersive video gaming environment experience that celebrates the history and cultural impact of video games.

Read the full press release here.