Governor Hochul Announces Major $450 Million "Bring Back Tourism, Bring Back Jobs" Inclusive Recovery Package

November 8, 2021

Announcement Coincides with Reopening of International Borders

$100 Million in One-Time Payments to Support Hardest-Hit Tourism Workers

$100 Million in Grants to Encourage Tourism Employers to Rehire Staff

$25 Million to Attract Convention Center and Hotel Events; Additional $25 Million for Global and Domestic Marketing Efforts

Commitment to Advance Legislation Expanding Successful Small Business Recovery Program for Businesses Started Just Prior to or During the Pandemic with $200 Million Relief Program

Governor Kathy Hochul today, coinciding with the reopening of international borders, announced a comprehensive $450 million "Bring Back Tourism, Bring Back Jobs" inclusive recovery package to support New York State's hardest-hit tourism sector workers, revitalize the state's tourism industry, and support businesses started just prior to or during the pandemic.  

Governor Hochul made the announcement at the Museum of Natural History, joined by representatives from I LOVE NY, NY Forever, tourism and business groups, as well as labor groups representing workers in the tourism industry. This package of programs represents a multi-faceted approach to revitalizing the industry through assistance for workers, investments in small businesses, and consumer-focused marketing around the nation and the world. 

"Our tourism industry represents the essence of what sets New York apart from the rest. New York can't come back from this pandemic unless our tourism industry and its workers come back," Governor Hochul said. "Our nation-leading $450 million recovery package not only helps tourism industry workers get back on their feet, but will also help small businesses and venues reopen their doors. Our message to the world is clear: New York is coming back and we welcome you with open arms."

The economic impact of COVID-19 on New York State's tourism economy has been severe; in 2019, this industry supported one out of 10 jobs and generated more than $100 billion in economic impact. Last year, international visitation was down 86% from 2019, and domestic visitation fell by 37%, generating a nearly 55% loss in direct spending and an almost 50% drop in economic impact.    

In response, Governor Hochul today announced a comprehensive strategy to support unemployed workers and struggling businesses in the critically important tourism and hospitality sector, which was New York's third-largest industry prior to the pandemic; to incentivize the rehiring of these critical workers; and to jumpstart demand for the State's tourism and hospitality attractions.