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Governor Hochul Announces Plans for the $21 Million Brown Swan Resort on Schroon Lake in Essex County

Project Supported by $4.1 Million Grant from North Country's Upstate Revitalization Initiative

Advances Regional Strategy of Supporting Lodging and Tourism Infrastructure 

Governor Kathy Hochul today announced that SpringCity Development Group, a subsidiary of Bonacio Construction, Inc, plans to invest nearly $21 million to acquire, renovate and revitalize the former Brown Swan Club on the shores of Schroon Lake in the Town of Schroon, Essex County. Built in 1917, the existing buildings will be converted into the Brown Swan Resort, a premier Adirondack destination, a planned 121 guest rooms including 69 standard rooms, 25 suites, nine seasonal chalets, eight cabins and 10 glamping sites. The resort will include a 10,000 square-foot world-class restaurant and extensive indoor and outdoor amenities for guests such as miniature golf, multipurpose sports courts and guest swimming areas with docks and a deck. 

"As we continue to build back from the pandemic, it is essential that we promote tourism in every corner of New York State to help spur economic growth," Governor Hochul said. "I'm proud to support the Brown Swan Resort on Schroon Lake, which will entice people from all over to visit the Adirondack community. Projects like these send a clear message to the world: New York is back and we welcome you with open arms."

SpringCity Development has partnered with Sonny and Julie Bonacio and Andrea Crisafulli and Alan Ayers to acquire and revitalize the Brown Swan Club, which most recently served as the Word of Life Lodge. The resort's day-to-day operations will be handled by Hay Creek Hotels, a highly-decorated hotel operator known for its unique and boutique authentic and locally-inspired guest experiences at 32 locations across the United States.  

Sonny Bonacio, President of Bonacio Construction Inc., said, "This site is an absolute gem. While extensive updates and upgrades are required as part of this project, you can't beat the location. We have been looking in this area for a while to create a project like this, so when the opportunity presented itself, we couldn't say yes fast enough! We are excited to work with Andrea and Alan and the Hay Creek Team to bring our collective vision to life." 

Empire State Development President, CEO and Commissioner Hope Knight said, "Transforming this iconic resort will welcome residents and visitors to Schroon Lake, supporting the local and regional tourism economies. The revitalized Brown Swan Resort will further the region's plans to grow the tourism economy by capitalizing on the natural beauty of the lake and creating a destination that invites guests to explore and experience the surrounding communities." 

Read the full press release here.