Governor Cuomo Launches New Campaign to Boost Tourism in Lake Ontario Region

August 1, 2019

Announces Free Fishing on Lake Ontario, St. Lawrence River and Lower Niagara River through Labor Day as well as 50% Off Camping and Vehicle Entrance Fees at State Parks along Lake Ontario and St. Lawrence River

New Television Spot Promotes Travel to Lake Ontario and Surrounding Attractions - View the Ad Here

Hatchery Improvements and Resiliency Grants Will Bolster the $121 Million in Regional Economic Benefit

Furthers Mission of the REDI Commission to Build More Resilient and Stronger Local Communities along the Shoreline by Strengthening Local Economies

Governor Andrew M. Cuomo today announced the launch of a new campaign to boost tourism in the Lake Ontario region following recent flooding that has hampered tourism in communities along the shoreline. The new initiative includes free fishing on Lake Ontario, St. Lawrence River and Lower Niagara River through Labor Day as well as 50 percent off State campgrounds and vehicle entrance fees along the lake and river. A new television ad airing in multiple neighboring states will promote this new campaign and activities in the region. The Governor also announced the state will provide over $5 million to modernize the Salmon River Fish Hatchery in Oswego County.

"Lake Ontario and the assets we have in the upstate region are second to none - and while tourism is way up and it's a big economic generator, in the wake of the recent flooding in the area we have to get the word out about what we have here," Governor Cuomo said. "That's why we are launching a new campaign to promote tourism near Lake Ontario and our point is very simple: if you are looking for a fantastic, affordable and family friendly vacation - look north to Lake Ontario. We are also building back better and stronger so that we can withstand this new normal of flooding, and that's what the resiliency and economic development initiative is all about."

Read the full press release here.