Greek Yogurt Goes Big
In the just the past decade, New York State has become home to Chobani and Fage, industry leaders in Greek yogurt production. In 2005, Chobani founder Hamdi Ulukaya, who grew up in a dairy-farming family in eastern Turkey, came to New York to study at SUNY Albany, and later decided to buy a 130-year-old plant in New Berlin’s farmland in the Southern Tier of New York. He wanted to start a Greek yogurt company in line with his family’s ideals. By 2007, Chobani was up and running — producing authentic strained Greek yogurt with all-natural, non-GMO ingredients, free from preservatives and artificial sweeteners. “We were founded on the belief that people have great taste — they just need great options,” says Jeff Genung, Chobani’s Senior Manager of Corporate Communications.
Chobani’s New Berlin plant has expanded from its original footprint, and is the basis of Chobani’s East Coast operations; they also have plants in Twin Falls, Idaho, and South Victoria, Australia. “Since the beginning, we’ve been committed to sourcing the freshest milk possible from hundreds of dairy farmers in our local communities,” Genung says. For Chobani, that production ethos extends to a values-driven approach across the company, including sharing a financial stake in the company with employees, the hiring of refugees and immigrants, and giving back to the communities where they live and work.
Genung also says that the Southern Tier has provided a “dedicated, passionate workforce that’s risen to the challenge time and again,” explaining that the company has been able to foster a close-knit community in each of its New York hubs in Norwich, New Berlin and New York City, with nearly 1,000 employees across the state.
“Chobani has always been a different kind of food company, putting people first. In less than 10 years, Chobani has become a role model for innovation and leadership. At our very core, we believe in the transformative power of business — and food — to do good.”
Yogurt for All
New York State’s thriving yogurt industry, and work with farms across the state, coincides with a renewed focus on consumer health, and use of quality locally produced and environmentally responsible ingredients. Producers from Sunrise to Chobani are both innovating and adhering to high production standards. Fage USA has grown its business since opening a plant in Johnstown, in the Mohawk Valley, in 2005.
The state’s ongoing commitment to the yogurt industry includes industry gatherings, support for renewable energy in agriculture and for workforce development initiatives such as the dairy processing center at SUNY Cobleskill, which offers hands-on experience toward a degree.
At Sunrise Family Farms in Norwich, farmer Dave Evans outlines goals that mirror some of the core ingredients in yogurt’s success, both in New York and elsewhere: “We founded Sunrise Family Farms with three goals in mind — preserving family farms, supporting other people involved in local agriculture and producing a quality product at a fair price.” That kind of focus on quality and product is propelling the New York State yogurt industry, and its many producers, forward.