Export Marketing Assistance Service Program

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Objective

Objective

Our global network of trade representatives can help New York State companies facilitate connections, foster relationships – and identify distributors and agents – in foreign markets.

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Overview

Overview

The Export Marketing Assistance Service (EMAS) is a New York State program designed to help businesses find sales agents or distributors abroad. Once accepted, Global NY’s international offices will provide local expertise for the markets you select, conduct customized research and identify potential partners for your company abroad.

Click here to download the EMAS guidelines

 

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Eligibility

Eligibility

To be considered eligible for the EMAS program you must:

  • Be a New York State small or medium sized company (under 500 employees)
  • In existence for at least one year
  • Intend to begin exporting or expand export sales in foreign markets
  • At least one of the following must apply to you:
  1. 51% of the value of finished product or service originates in New York, the calculation of which includes the value of the raw materials and component parts, manufacturing process, advertising and promotion, distribution, warehousing, designs and other intellectual property

OR

  1. A business that is certified as a local producer through a regional chamber of commerce or economic development agency (e.g., Made in NY; Made in Brooklyn)

Market Selection

Global NY can assist your company with entering the following markets: Canada, China, Europe, Israel, Mexico and Africa; up to two markets can be selected per a 12-month period. To learn more about our foreign office representatives please click here.

Evaluation Process

The EMAS application must be completed electronically, signed and emailed to [email protected]. Upon receipt of the application, a Global NY representative will respond to the company within 10 business days regarding approval or denial. If the application is approved the company will be put in contact with a representative of the market(s) selected. A subsequent review will then be conducted by our representative(s) located in the market(s) of interest. A detailed report will be provided to the company within 60 days.

Frequently Asked Questions

Q: What is the purpose of the EMAS program?

A: The EMAS program is designed to help you find a sales agent or distributor abroad.

Q: What markets can you help me enter?

A: Global NY can provide assistance with entering the following markets: Canada, China, Europe, Israel, Mexico and Africa.

Q: How many times can I submit an application?

A: Up to two markets can be selected per a 12-month period. You cannot select the same market two years in a row.

Q: When should I expect to hear back on my application status?

A: You will hear back from a Global NY representative within 10 business days. If approved for the program, a detailed report will be sent to you within 60 days.

Q: What should I do after I submit my application?

A: A detailed report will be provided to you within 60 days. You will be responsible for reviewing the report and working to establish relationships with the leads provided. Following your review of the report, a Project Impact Report is also required to be submitted.

Q: What if I decide to travel to meet with the leads provided to me?

A: There are funds available through our State Trade Expansion Program (STEP/EMAS Plus) if you follow up with the leads provided to you though an in person trip.

How to Apply

Complete the fillable EMAS application form electronically and email it to [email protected].

Click here to download the application.

 

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Follow Up

Follow Up

The company will be responsible for reviewing the report and working to establish relationships with the leads provided. Following the company’s review of the report, a Project Impact Report is required to be submitted to [email protected] in 90 days. This will assist us in demonstrating continued support for the Global NY EMAS Program, which was designed to help increase export sales of goods and services.  If a Project Impact Report is not received, the company will be unable to use the services of Global NY until a completed report is submitted.

Additional Information

If you have any questions please contact us:  (212) 803-2300 or [email protected]