Meet Empire State Development’s Foreign Office Directors
Our global network of trade directors provides local expertise for the markets they represent by conducting customized research, facilitating connections and identifying potential distributors and agents for New York companies looking to export their products and services globally. They also serve as liaisons between Empire State Development and potential foreign investors. Global NY’s foreign office directors are currently located in Africa, Australia, Canada, the Caribbean, China, Europe, India, Israel, Japan, Mexico, the Middle East, Singapore, South America, South Korea, and Taiwan.
Dylan Yeates
Global Trade Director
Dylan joined OCO Global 8 years ago as an International Trade and Foreign Direct Investment consultant. He has worked in partnership with Empire State Development for the past 5 years, before becoming the director of their European office in 2022, overseeing their trade portfolio and supporting New York State companies' expansion into the region.
With extensive experience in strategy development, Dylan supports both private companies, by working collaboratively with them to develop and realise their international growth plans, as well as assisting government entities to craft and implement various policy tools and initiatives.
Dylan has previously worked with a number of leading, Economic, Trade and Investment promotion agencies throughout Europe, the Middle East and the United States. This includes the UKs Department for Business and Trade, Germany Trade and Invest, Business France and Switzerland Global Enterprise, among others. In addition, he has also worked with developing economies in North Africa, on various aspects of strategy, capacity and sustainable development, as well as emerging organisations such as NEOM in Saudi Arabia.
Dylan is based in Belfast, the United Kingdom, and earned a first-class honours degree in Economics and Finance, from Queens University.
Marine L’Herrou
Global Invest Director
Marine is a dynamic investment consultant with over 10 years of proven experience helping companies break into new international markets and accelerate their global growth. With a strategic focus on driving expansion, she has also been instrumental in supporting Economic Development Organizations in executing successful global initiatives, positioning them for sustainable worldwide growth. Her expertise, honed through working with diverse industries, makes her a trusted partner for businesses looking to thrive in the global arena.
Currently based in London, Marine joined ESD in 2019 as the Representative for France, Italy, and Spain. She was appointed Deputy European Director in April 2021 and promoted to European Director in April 2022. She also serves as the Treasurer for the Council of American States in Europe (CASE), demonstrating her deep expertise in fostering transatlantic business development.
Marine possesses extensive international experience, having lived in Spain, China, and France. While in Paris, she worked with prestigious clients, including Invest Hong Kong, where she advised French companies on investment strategies and development projects. In Shanghai, she managed sales and business development operations for a leading Chinese e-commerce grocery store. Additionally, in Suzhou, she served as the EU representative for a regional Chinese investment promotion bureau, focusing on lead generation and providing support to private firms and research institutes investing in Mainland China.
French national, Marine holds a Master’s degree in “Europe-Asia International Business”, a Bachelor in Export and International Negotiation and a degree (HSK5) in Chinese language from Shanghai Jiaotong and Qingdao Universities. Marine is fluent in French, English, Spanish; she also speaks Chinese (mandarin – HSK5).
Catherine Connolly
European Hub Director
Catherine is an Associate Consultant, having joined OCO Global 4 years ago, and specializes in international trade and foreign direct investment. She has worked with Empire State Development for the past 3 years and is now the director of their European Hub.
Catherine has extensive experience working with a range of private companies as well as government entities throughout Europe, APAC & North America, in order to support them in developing and executing their international growth programs and plans.
This includes working collaboratively the UK Department for Business and Trade, as well as her experience within DBT's Investment Services Team. In addition, she has also worked with EDOs such as the Thailand Board of Investment and Japan's External Trade Organization in Asia, and previously with various states, such as Maryland and Maine in North America.
Catherine is based in Belfast, in the United Kingdom. She holds a first-class honours degree in International Business Management with Spanish from Northumbria University, United Kingdom.
Fatoumata Tall
Middle East Trade Director
Fatoumata has over 5 years experience, and specializes in lead generation, international market entry strategy development and implementation across various sectors as well as supply chain operational optimization. She has a proven track record of success in managing complex project and business development. Fatoumata is a passionate advocate for sustainability and the implementation of Sustainable Development strategies.
Through a diverse geographic client base, Fatoumata brings extensive experience in programme and project management, management consultancy, international trade and expansion strategies. She has a wealth of experience supporting multi-sector start-ups, SMEs, and MNEs by developing and implementing effective market entry strategies, identifying and nurturing potential clients, streamlining operations, and facilitating international trade and investment initiatives into the Middle East region.
Fatoumata’s ability to conduct in-depth market analysis has enabled her to uncover valuable opportunities for businesses seeking to expand their reach and achieve sustainable growth.
Fatoumata has a degree in International Business from the University of Wollongong in Dubai, and is fluent in English and French.
Gerry Stoch
Israel Director
For the past 28 years, Mr. Stoch has been a business and economic development consultant based in Israel. Since 1998, he has been the Director of the New York State Representative & Trade Office to Israel promoting exports from New York State to Israel and investment of Israeli individuals and corporations to New York.
In this capacity, Mr. Stoch initiated and consummated several Technology Cooperation Agreements between the State of New York and Israel. He has led several delegations of Israeli companies to New York and hosted many delegations visiting Israel, including Governor trade missions. Most recently, Mr. Stoch hosted a GlobalNY delegation of 10 companies in Israel, identifying potential distributors and importers to partner with them. Most of the ten companies signed agreements within 6 months.
Since 2018, Mr. Stoch also serves as the State of Iowa representative in Israel, primarily for FDI and inter-government relations. In parallel, from 2003-2010, Mr. Stoch managed the Back Office of a major Private Equity Fund in Israel.
Mr. Stoch also works closely with foreign investors, consulting on investment and trade opportunities in Israel. Mr. Stoch serves as an Executive Board member of the Israel-America Chamber of Commerce in Tel Aviv and on the Board of the Orthodox Chamber of Commerce in Israel. He also served on the International Board of the Volcani Institute, the Israeli Government’s arm for Agricultural Research and Development and International cooperation. Previously, Mr. Stoch worked for the Israeli Government Ministry of Finance, among vaiorus other positions.
He received a M.S. in Agricultural Economics and Management from the Hebrew University at Rehovot and a BA in Economics and Psychology from the University of Cape Town in South Africa.
Richard Zurba
Africa & Caribbean Director
Richard Zurba has over 25 years of experience assisting companies into the African and Caribbean markets. Richard has represented New York export trade since 1999. He is the Director of Zurcom International (Pty) Ltd, which presently is the contracted representative for nine US state governments in Africa and eight US states in the Caribbean Zurcom also represents all four multi-state State Regional Trade Groups (SRTGs) providing support for all 50 US state government departments of agriculture in Africa to support US agricultural exports.
Richard came to Africa in 1993, working in the D. R. Congo for World Vision Relief. He moved to South Africa in 1996, as an export manager for a South African firm, selling into 20 African countries.
In January 1999, Richard opened the Great Lakes St Lawrence Governors & Premiers Africa Trade Office in Johannesburg representing several US state government economic development organizations assisting exporters entering emerging markets. He has been working with companies since inception in 1999. The team assists in areas such as locating distributors/buyers for products, trade missions and market research. Zurcom International has worked with over 4,500 different company projects in relation to international trade entering Africa and the Caribbean. The team has staff persons in seventeen countries covering Africa and now including coverage in the Caribbean through staff in the Caribbean.
Richard has a B.A. (Alberta, International Relations), an M.A. (London School of Economics, International History) and an M.B.A. (Western Ontario, International Business).
multi-state State Regional Trade Groups (SRTGs) providing support for all 50 US state government departments of agriculture in Africa to support US agricultural exports.
Ziyi Zhao
Asia Hub & China Director
Ziyi has over 8 years of consulting experience in project development and management, assisting international clients with business development and market expansion. With working experience in both China and abroad, Ziyi has gained invaluable experience in managing cross-cultural relationships helping foreign companies to build lasting partnerships in China.
At OCO, Ziyi is responsible for strategic partnership among APAC, has supported multiple international IPAs and companies with market insight and entry strategies such as the State of Lower Saxony, VEDP, Missouri DED, Nova Scotia Business Inc. DBT, and Invest Northern Ireland.
Ziyi has a Bachelor’s degree of German and English studies from Beijing Foreign Studies University, China, and a Master’s degree in Comparative Linguistics and Transcultural Studies from Heidelberg University, Germany.
Viraj Pangam
India Director
Viraj is a seasoned economist specializing in Trade, India market entry, and expansion strategies across diverse sectors, including automotive, e-commerce, and healthcare. With experience working in India, Middle East, and South Asian markets, Viraj possesses a strong understanding of regional market dynamics and opportunities for global exporters in the Indian sub-continent.
While working as an OCO Global India partner and an executive Director of Maeflower Consulting, Viraj has undertaken various assignments involving B2B matchmaking, distributor searches, organizing high-impact webinars among other tasks, thereby assisting foreign companies in winning clients and navigating the complexities of the Indian market.
Among other clients, Viraj has worked with the Department of Business and Trade, UK, and Enterprise Ireland, and his commitment to fostering international business collaborations has been instrumental in facilitating successful India expansion strategies for many global companies.
Viraj holds a Bachelor’s degree in Economics with Honors from Christ University, Bangalore, and has further specialized in financial economics at Erasmus University Rotterdam.
Kazuyo Tsuneizumi
Japan Director
Based in Tokyo, Japan, Kazuyo supports market presence as a trade and investment partner of choice working with both US HQ'd companies and Japanese existing and prospective investors.
She is an experienced marketing and brands professional specializing in business development, marketing strategy, PR and communications. In addition to her economic development work she has supported a range of global brands to successfully position, partner, launch and build communities in one of the world’s most valuable, significant and sophisticated markets.
She supports SME’s in their efforts engaging importer and distributor networks to build and enhance sales and marketing strategies for success in Japan.
She has successfully delivered a wide range of project assignments including Governor led delegations making significant contributions many involving management of high level relationships with key channel partners and multiple stakeholders.
Jerome Balucan
Taiwan Director
Jerome is the CEO and founder of IMMORTA Corp. a leading technology firm with a particular focus on Taiwan and the Philippines. His experience spans Software & Hardware Development, Renewable Energy, Semiconductors, and IT solutions, with a strong network, direct to Founders and CEOs of the largest and most upcoming tech companies.
With strong connections in Taiwan’s private and government sectors, Jerome is collaborating with and supporting Taiwanese conglomerates, tech unicorns, and scale-ups in their market expansion into SE Asia. Jerome is also active in ecosystem development. Recent examples have been hosting the Philippine’s 1st International Tech Summit with the Taiwan government, and developing an International Tech & Innovation Hub with a leading Taiwanese conglomerate, and planned development of over 1GW of renewable energies with publicly-listed FDI partners.
Jerome has played a pivotal role in the development and acclimation of companies to the Asia market with an efficient and hands-on attitude that prioritizes growth with cultural presence.
Andrew Keeble
Singapore Director
Andrew is a seasoned executive with a distinguished career in senior corporate leadership, having led multinational corporations across Asia-Pacific, the Middle East, and Europe. He has a proven track record of establishing new businesses, driving commercial new market access, and demonstrating operational leadership. He excels in managing multicultural teams, overseeing over 80 professionals across 10 countries.
Currently, Andrew serves as a Senior FDI Consultant for the Trade, Investment & Innovation Division of the United Nations ESCAP, where he supports governments and the private sector in over 60 countries throughout the Asia-Pacific region. Additionally, he is the Senior Advisor for Asia Pacific at the World Association of Investment Promotion Agencies (WAIPA).
Recognized as a regional authority on trade and investment, Andrew is a sought-after speaker, trainer, and author. His extensive networks include development institutions, donor organizations, governments, investor communities, and business leadership at ministerial and boardroom levels across Asia-Pacific.
Elias Peterle
South Korea Director
Since 2012, Elias Peterle has been working as the Managing Director of Nowak & Partner and is also the director of Empire State Developments South Korean office.
Nowak & Partner is a management consultancy based in Seoul, and is a reliable partner for all situations, from market development and personnel recruitment to project support and management.
Elias supports private companies and the economic section of various European Embassies in Korea. Elias and his team have many years of experience in market and understand the challenges that foreign companies face when entering Korea. He is also very knowledgeable of the Japanese, Philippines and Indonesian markets.
Since 2020, Nowak & Partner has been a partner of OCO Global and offers localized services for the public sector in FDI Lead Generation and Trade Representation.
Elias studied industrial engineering at the Ulm and Neu-Ulm universities, majoring in energy technology and energy economics with a focus on M&A, business management, and negotiations in English.
Jane McCann
Australia Director
Based in Melbourne, Jane specializes in lead generation for FDI attraction and international trade. She joined OCO Global, a technology-enabled advisory firm focused on trade, investment, and economic development, seven years ago as a consultant in international trade and foreign direct investment. Jane now serves as the Director of ESD’s Australia office.
Her previous experience includes working with economic development organizations such as the Rhode Island Commerce Corporation and the Colorado Office of Economic Development and International Trade, where she supported SMEs in assessing, entering, and expanding into international markets.
Jane has successfully attracted foreign investors in the UK and Irish markets on behalf of Invest Stockholm and Switzerland Global Enterprise. She has also facilitated foreign investment for the Malaysian Investment Development Authority and the UK Department for Business and Trade in Australia, New Zealand, and Singapore.
Ludovic Ortuno
Canada Trade Director
Ludovic is a specialized economic development professional with a strong focus on export development services, territorial marketing, investment attraction strategy, site selection, analysis for industry & cluster development. He possesses a strong understanding of companies’ development & investment cycles across various industries, namely, knowledge industries, business & professional services, IT, aerospace, agribusiness, machinery, energy automotive, and life sciences.
Ludovic is is in charge of the delivery of CIDEP’s State Clients Trade services. Over the past 16 years Ludovic has managed and supervised the delivery of hundreds International Trade Projects, led International Trade Missions and presented to many events, including ExporTech, SBD Centers, US Commercial Services Market Briefs and Export workshops. Ludovic is involved since 2015 in State International Development Organization (SIDO), the premiere U.S. organization dedicated to supporting state international trade agencies and focuses exclusively on state international trade development. He is actively involved in their export training program and best practices workshops delivered to International Trade Managers of over 42 US States.
Ludovic has worked closely with the Economic Development Offices (EDOs) in Europe & North America: Business France, the Invest in Andalucía, the Missouri Department of Economic Development, and the Georgia Department of Economic Development, Maryland Department of Commerce, Rhode Island Commerce, Business Oregon. Every year he oversees the delivery of 200+ Trade projects for US exporters in Canada. As a Canadian and French national with Spanish origins, Ludovic is fluent in French, English and Spanish.
Gloria Garcia
Latin America Director
Gloria Garcia is a distinguished International Trade and Business Development expert with a prolific career spanning over two decades. She has a remarkable track record of managing and executing over 200 projects for 15 governments across Latin America, the USA, Europe, and Asia. As the founder and Director of BMT, Gloria has pioneered methodologies for trade missions and facilitated numerous successful partnerships. Her expertise has been particularly influential in fostering business developments for sectors such as agri-food, textiles, and manufacturing, among others. Gloria's role as Mexico’s Latin-American Trade Representative for Manitoba Trade and Investment, Enterprise Ireland, and other prestigious institutions has solidified her reputation as a key player in the international trade arena.
A significant highlight of Gloria Garcia’s career is her exceptional contribution to the trade relations between Brazil and the United States. She has played a pivotal role as a speaker at the US Commercial Service in Brazil, developing business plans for Brazilian companies aspiring to enter the US market. Her deep understanding of both US and Brazilian business cultures has enabled her to effectively guide Brazilian companies in textiles, ready-made garments, and food sectors, ensuring their successful market entry. Gloria’s efforts in organizing trade missions and buyers' missions have facilitated over 1,000 B2B meetings, establishing robust trade networks and fostering international collaboration.
In addition to her practical experience, Gloria's academic background is impressive, with a master’s degree in Economic Development and International Trade from the University of Reading, UK, and management studies from Harvard Business School. Fluent in English, Spanish, and Portuguese, she has leveraged her multilingual capabilities to navigate complex international trade environments. Gloria's extensive professional network includes collaborations with the World Bank, InterAmerican Development Bank, and the International Trade Center. Her dedication to enhancing global trade initiatives, strategic planning, and business matchmaking activities has made her an invaluable asset in the field of international trade and business development.
Elizabeth Gallardo
Mexico Director
Ms. Elizabeth Gallardo has 32 years of experience assisting individual companies with doing business in Latin America. She is an expert in international trade and export promotion for Mexico, Argentina, Belize, Chile, Colombia, Costa Rica, the Dominican Republic, El Salvador, Ecuador, Guatemala, Panama, Peru, and Uruguay.
Her experience includes market research, B2B individual agendas, distributor identification for the following markets: advanced manufacturing, aeronautic, agriculture, artificial intelligence, cybersecurity, construction, electro mobility, environmental, electronics, food & beverage, life sciences, plastic & rubber, medical, among other sectors.
Ms. Gallardo served as a consultant for the U.S. Commercial Service at the U.S. Embassy in Mexico for 16 years, and for two years with Casa San Antonio. During her career, she has assisted more than 5,000 companies in exporting to Mexico and Latin America. She has also coordinated inbound and outbound buyer and trade missions for other agencies.
Over the past 17 years at Global BMT. She has forged strong connections with government entities and private companies to facilitate the import and export of products and services to Mexico. Also, she has been coordinating Agricultural and Commercial trade missions with government ministries and secretariat through Latin America.
Elizabeth received a Bachelor of Science in Communication and a Master’s Degree in Foreign Trade, International Business, and Commerce from Intercontinental University. She also completed a diploma program in Foreign Direct Investment and Exporting from the International Economic Development Council.