Man working with digital software at desk

New York, a center for tech and new media, is an innovative destination for software and digital media firms

New York State’s thriving tech community puts the state at the forefront of software development and digital media. With over 350,000 software and digital media jobs and 22,000 firms, New York State attracts the biggest ideas and brightest minds from around the globe.

New York’s unparalleled strength in print, publishing and broadcast media helped pave the way to its leadership in software and digital media. For this reason, clusters of high-tech and creative firms have formed not only in New York City, but around the state, including innovation hubs upstate. New York State is rich in the services and amenities that are vital to high-tech businesses and workers — including technology incubators, co-working spaces, higher education institutions and broadband connectivity.



NYC in Savill’s global tech cities index



NYS in Venture Capital investments



of New York State in high-tech employment

Key facts

New York State is always innovating in the software and digital media industry thanks to an already strong presence and a highly skilled and creative workforce. Here’s how New York stays up-to-date:

  • High tech represents a $98+ billion impact on New York's economy and 173, 045 jobs in New York City alone.
  • New York State is also home to many leading software companies, including MongoDB, AppNexus, MediaMath, DataDog, Apprenda,  UTC Digital,  Infor, Palantir, CA Technologies and IBM.
  • Advertising, a legacy industry in New York City, maintains a strong presence in New York with heavy-hitters like BBDO Worldwide, McCann, and Young & Rubicam, collaborating and partnering with a growing number of digital ad agencies throughout the state; including Huge in Brooklyn and Postmktg in Schenectady. New York's innovative culture is also transforming advertising technology with companies like Tarakeet, Yext, Taboola and AppNexus, developing technology to help advertisers reach their audiences in the digital age.
  • New York is also a worldwide capital of the growing digital media sector. Digital media leaders who have a strong footprint in New York include: TED, BuzzFeed, Cheddar, Vice Media, YouTube, Facebook and ShutterStock.
  • New York State’s tech sector represents 400,000 jobs in more than 26,000 firms, and nearly 7% of New York State’s economy.

'CuseTech: TCGplayer and the Emerging Syracuse Tech Industry

Syracuse is becoming a hotspot for next-gen technology and development, with TCGplayer, an online marketplace focusing on collectible...

'CuseTech: TCGplayer and the Emerging Syracuse Tech Industry

Syracuse is becoming a hotspot for next-gen technology and development, with TCGplayer, an online marketplace focusing on collectible...

Many software and digital media innovations were developed here

New York’s solid technological infrastructure and abundant tech resources are leading top software and digital media innovators to grow their companies in New York State. New York State’s institutional strengths in financial services, media, healthcare and marketing have provided ample resources for leading software and digital media innovators to build upon.

Just a few of the many businesses that have built successful companies here include Datto, a data storage recovery company with offices in Rochester; TCGplayer, a Syracuse-based online marketplace for collectible gaming cards; Flatiron Health, cloud-based oncology software in use by more than 2,000 cancer care providers nationwide; Vice Media, a cutting-edge, Brooklyn-based digital media publisher; and Datadog, a cloud-based monitoring service that helps businesses aggregate data about their applications from a variety of platforms (i.e. Apache, Amazon Web Services, Microsoft IIS).

Industry Contact

Patricia Bayley
Director, Industry Development; New Media & Software Development
(212) 803-3133