Software and Digital Media

New York is an innovative destination for software and digital media firms

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New York State is at the center of tech and new media

New York State’s thriving tech community puts the state at the forefront of software development and digital media. Software and digital media jobs make up almost half of more than 500,000 total net tech jobs in New York State, and more than 24,000 firms. New York State attracts top ideas and talent from around the globe with unparalleled legacy strengths in print, publishing and broadcast media that have helped pave the way to its industry leadership. Clusters of high-tech and creative firms are growing in New York City and around the state. Fueled by a strong STEM talent pipeline, innovation hubs are thriving Upstate, in cities including Rochester, Schenectady, Troy, Syracuse and Buffalo. New York State is rich in the services and amenities that are vital to high-tech businesses and workers — technology incubators, co-working spaces, top-tier colleges and universities and broadband access.

The high-tech sector represents a $146+ billion impact on New York's economy, generating more than 175,000 jobs in New York City alone.

Datadog company ringing the Nasdaq opening bell

New York State is also home to leading software companies, including MongoDB, Datadog, Apprenda, Infor, Palantir and IBM. New York is also a worldwide capital of digital media. Companies with a strong footprint in the state include: BuzzFeed, Cheddar, Facebook, Google, Netflix, Noom, Spotify and ShutterStock.

Advertising, a legacy industry in New York City, maintains a strong presence in New York with heavy hitters like BBDO Worldwide, McCann, and Young & Rubicam, collaborating and partnering with a growing number of digital ad agencies throughout the state; including Huge in Brooklyn and Postmktg in Schenectady. New York's innovative culture is also transforming advertising technology with companies like Terakeet, Yext, Taboola and Xandr, developing technology to help advertisers reach their audiences in the digital age.