Tourists overlooking Niagara Falls

Exploring New York State is an amazing business

With 11 geographically diverse regions, New York’s world-class tourism industry is ready to welcome, host and support all the visitors who come to enjoy the beauty and wonder of our great state. New York’s tourism businesses become both visitor destinations and economic drivers in a number of spectacular settings, from awe-inspiring city lights to Adirondack peaks, Catskills trails, and the mist of Niagara Falls. With a record-high 252.7 million visitors in 2018, generating an economic impact of $114.8 billion - the fifth-straight year at $100+ billion - tourism is now the state’s third-largest employer.

 

 

252.7

Million

visitors to New York State in 2018

957,800

Jobs

sustained by tourism in 2018

$114.8

Billion

total economic impact of NYS tourism in 2018

Key facts

Tourism is growing in every corner of the state as businesses draw visitors to unique attractions and breathtaking destinations from upstate New York to the Hamptons. Here’s how New York helps the industry feel right at home:

  • Tourism is now the third-largest private sector employer in the state, supporting 957,800 jobs in 2018.
  • Visitors to NYS generated $71.8 billion in direct spending in 2018. Direct visitor spending is up more than 33 percent - nearly $18 billion - since 2011.
  •  NYS tourism generated $8.9 billion in state and local taxes in 2018, saving each household an average of $1,221 in taxes.

New York State offers the perfect environment for growing tourism

Thanks to Governor Andrew Cuomo’s support of tourism in New York State, the industry has seen increases in spending, state and local tax revenue, visitors, and employment since 2011, and a record economic impact of $114.8 billion in 2018.

The state has also embarked on major renovations of key tourism hubs, including expanding access and creating new amenities at LaGuardia Airport and constructing a new state-of-the-art hotel at John F. Kennedy International Airport.

With visitor numbers up nearly 25 percent since 2011, tourism continues to generate billions and positively impact the vibrant economy of New York State.

Financial Incentives for Tourism Businesses in New York State


Companies and organizations that strengthen tourism and attract visitors to New York State by promoting destinations, attractions, and special events may be eligible for grants.

Market NY

Companies and organizations that strengthen tourism and attract visitors to New York State by promoting destinations, attractions, and special events may be eligible for grants.
Learn More

Tourism Matching Funds Program

The Division of Tourism offers matching funds to help local regions reach new market areas and expand programs that generate overnight stays.
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Other funding opportunities

Tax incentives, grants, and other financial and operational support to help your business grow and thrive.
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Industry Contact

Tourism Industry Lead
(518) 292-5200