Market New York - Tourism Grant Program

Market NY Round 14 Webinar

On June 11, the Division of Tourism held a webinar discussing Round 14 of the Market NY program and reviewed eligibility and application requirements, scoring criteria, and more.

Upcoming Webinar

Register for the Market New York Round 14 LIVE webinar on Wednesday, July 17 at 11:00 AM. Attendees will learn about eligibility, application requirements and scoring criteria, and have the opportunity to ask questions live with Division of Tourism staff.

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Market New York is a grant program that supports regionally themed marketing projects that promote tourism destinations, attractions and special events, as well as tourism facility capital improvement projects.  Additionally, eligible projects include the hosting, coordination and execution of special events new to New York State, and the promotion of agritourism and craft beverage tourism.

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Market New York is a grant program with funding available for eligible projects that will create an economic impact by increasing tourism throughout the state.

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Entities that may apply for funding include:

  • Not-for-profit corporations
  • Municipalities
  • Tourism promotional agencies (TPAs)
  • Public benefit corporations and for-profit companies

Individuals, SUNY schools and NYS agencies are NOT eligible to apply for this grant.

Businesses must be certified in New York State. Not-for-profit corporations are subject to New York State’s Not-For-Profit Corporation Law, and must have proof of incorporation (or equivalent document) from the NYS Department of State or NYS Board of Regents, a charities registration number from the NYS Office of the Attorney General and proof of tax-exempt status under the IRS code.

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Resources and FAQ

  • For the 2024-2025 Fiscal Year, up to $15 million will be available through Market New York.
  • Market New York is a grant program established to strengthen tourism and attract visitors to New York State by promoting destinations, attractions and special events.  Funding is available for tourism marketing initiatives, capital/construction projects and the recruitment and/or execution of special events, including meetings, conferences, conventions, festivals, agritourism/craft beverage events, athletic competitions and consumer and industry trade shows. The Market New York program and each funded proposal will work to support the long-term strategic plans for economic growth as put forth by the Regional Economic Development Councils (REDCs).
  • 50% match is required for working capital/marketing projects, with a $50,000 minimum request.
  • 80% match is required for capital projects, with a $150,000 minimum request
  • Read the Market New York – Round 14 Guidelines
  • Read Frequently Asked Questions
  • For more information about I LOVE NEW YORK visit:
  • For more information about the REDCs visit
  • For more information about New York State Tourism Promotion Agencies click here.
  • For more information about Market New York please contact New York State Division of Tourism staff at [email protected].
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How to Apply

Market New York applicants are required to submit project proposals through the Consolidated Funding Application (CFA). 

CFA Important Dates: 

  • Monday, May 13, 2024, CFA portal/ application access opens; 
  • Round 14 Awards expected to be announced in late fall of 2024; 
  • Round 14 of the CFA closes as of July 31, 2024, at 4pm EST. 

For more information about Market New York and the next round of funding please contact New York State Division of Tourism staff at [email protected].