Market New York is a grant program established to strengthen tourism and attract visitors to New York State by promoting destinations, attractions and special events.  Funding is available for tourism marketing initiatives, the recruitment and/or execution of special events like festivals, expos, agritourism/craft beverage events and athletic tournaments, and the recruitment of business events like meetings, conferences, conventions and trade shows. 

Market New York is a grant program with funding available for eligible projects that will create an economic impact by increasing tourism throughout the state.

Entities that may apply for funding include:

• Not-for-profit corporations
• Municipalities
• Tourism promotional agencies (TPAs)
• Public benefit corporations and for-profit companies

Individuals, SUNY schools and NYS agencies are NOT eligible to apply for this grant.

Businesses must be certified in New York State. Not-for-profit corporations are subject to New York State’s Not-For-Profit Corporation Law, and must have proof of incorporation (or equivalent document) from the NYS Department of State or NYS Board of Regents, a charities registration number from the NYS Office of the Attorney General and proof of tax-exempt status under the IRS code.

• For the 2025-2026 Fiscal Year, up to $7 million will be available through Market New York.
• Market New York is a grant program established to strengthen tourism and attract visitors to New York State by promoting destinations, attractions and special events.  Funding is available for tourism marketing initiatives, the recruitment and/or execution of special events like festivals, expos, agritourism/craft beverage events and athletic tournaments, and the recruitment of business events like meetings, conferences, conventions and trade shows. The Market New York program and each funded proposal will work to support the long-term strategic plans for economic growth as put forth by the Regional Economic Development Councils (REDCs).
• 50% match is required for working capital/marketing projects, with a $50,000 minimum request.
• NEW! Tourism Capital Projects: To provide program consistency and make a larger pot of funding available for tourism projects, tourism capital funding has been incorporated into the Regional Council Capital Funds Program.
  • Applicants looking to apply for tourism capital can find more information at: https://esd.ny.gov/regional-council-capital-fund-program .
• Read the Market New York – Round 15 Guidelines
• Read Frequently Asked Questions
• For more information about I LOVE NEW YORK visit: www.iloveny.com.
• For more information about the REDCs visit regionalcouncils.ny.gov.
• For more information about New York State Tourism Promotion Agencies click here.
• For more information about Market New York please contact New York State Division of Tourism staff at [email protected].

Market New York applicants are required to submit project proposals through the Consolidated Funding Application (CFA). 

CFA Important Dates: 

• Monday, May 19, 2025, CFA portal/ application access opens;
• Round 15 Awards expected to be announced in late fall of 2025;
• Round 15 of the CFA closes as of July 31, 2025, at 4pm EST. 

For more information about Market New York and the next round of funding please contact New York State Division of Tourism staff at [email protected].