Market New York - Tourism Grant Program

** Round 13 awards have been made as of November 15, 2023. Please see How To Apply section for information regarding future rounds of funding.

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Market New York is a grant program that supports regionally themed marketing projects that promote tourism destinations, attractions and special events, as well as tourism facility capital improvement projects.  Additionally, eligible projects include the hosting, coordination and execution of special events new to New York State, and the promotion of agritourism and craft beverage tourism.

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Market New York is a grant program with funding available for eligible projects that will create an economic impact by increasing tourism throughout the state.

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Entities that may apply for funding include:

  • Not-for-profit corporations
  • Municipalities
  • Tourism promotional agencies (TPAs)
  • Public benefit corporations and for-profit companies

Individuals, SUNY schools and NYS agencies are NOT eligible to apply for this grant.

Businesses must be certified in New York State. Not-for-profit corporations are subject to New York State’s Not-For-Profit Corporation Law, and must have proof of incorporation (or equivalent document) from the NYS Department of State or NYS Board of Regents, a charities registration number from the NYS Office of the Attorney General and proof of tax-exempt status under the IRS code.

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Resources and FAQ

  • For the 2023-2024 Fiscal Year, up to $15 million will be available through Market New York.
  • Market New York is a grant program established to strengthen tourism and attract visitors to New York State by promoting destinations, attractions and special events.  Funding is available for tourism marketing initiatives, capital/construction projects and the recruitment and/or execution of special events, including meetings, conferences, conventions, festivals, agritourism/craft beverage events, athletic competitions and consumer and industry trade shows. The Market New York program and each funded proposal will work to support the long-term strategic plans for economic growth as put forth by the Regional Economic Development Councils (REDCs).
  • 50% match is required for working capital/marketing projects, with a $50,000 minimum request.
  • 80% match is required for capital projects, with a $150,000 minimum request
  • Read the Market New York Round 13 Guidelines
  • Watch the Market New York – Recorded Live Webinar
  • View Frequently Asked Questions
  • For more information about I LOVE NEW YORK visit:
  • For more information about the REDCs visit
  • For more information about New York State Tourism Promotion Agencies click here.
  • For more information about Market New York please contact New York State Division of Tourism staff at [email protected].
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How to Apply

There is currently no funding available at this time.

For more information about Market New York and the next round of funding please contact New York State Division of Tourism staff at [email protected].