Reimagine, Rebuild, Renew Campaign

Dear Members of the New York State Business Community: 



To support New York State’s reopening, promote businesses returning to full capacity, and help chart the path forward as we emerge from the COVID lockdowns, we are launching a "reimagine, rebuild, renew" campaign. This campaign will show that New York State is emerging from this crisis better and stronger than before, as well as to encourage investment and growth throughout the State. 



Accordingly, we are licensing this new logo at no cost to any and all members in the business community who wish to use this logo around the State on any digital billboard outlet.

Animated and static versions of the logo are available in a number of different sizes here.   

Please coordinate with Rich Gagliano ([email protected]) in the ESD marketing department with any questions on the use of the logo.



We hope you will join us in this campaign and be part of this historic comeback moment for New York.



Thank you,

Eric Gertler

President & CEO

Empire State Development