The Acceleration Project (TAP) and Harlem Community Development Corporation ("HCDC") have partnered to deliver educational webinars to small business owners with operations in Harlem and surrounding areas. In addition, a select number of eligible businesses will also participate in follow-up, customized coaching sessions, and strategic advisory boot camps.

Webinar and One-on-One Session topics:

Building a Small Business Marketing Plan

Thursday, February 9 from 10:00am-11:00am

This free workshop will explore the core elements of a marketing plan and how your small business can use them to generate brand awareness and revenue

• Understand the importance of a marketing plan
• Define the core elements of your marketing plan
• Identify your core customer and competition

Defining your Core Customer - The Key to a Successful Marketing Strategy

Thursday, March 9 from 10:00am-11:00am

This free workshop will help you identify, develop and use your buyer persona to align your marketing and operations with your core customer

• Understand the elements of the buyer persona
• Identify the needs, pain points, behaviors, and demographics of your core customer
• Learn to use a buyer persona in your marketing and operations

Marketing ROI - Is your marketing generating revenues for your business?

Thursday, April 13 from 10:00am-11:00am

This free workshop will help you understand and measure how your marketing efforts are contributing to revenue growth

• Understand where and how to allocate potential marketing investments
• Measure the success of a marketing investment
• Develop and track a marketing budget