Conference Center Niagara Falls & Old Falls Street

Conference & Events Center Niagara Falls

In accordance with its mission for revitalization of downtown Niagara Falls, USAN developed and opened the $20 million Conference & Events Center Niagara Falls (CCNF) in 2004, to replace the functions of the former Niagara Falls Convention & Civic Conference Center, which had been converted to house the Seneca Niagara Casino.  Moreover, CCNF was designed to be more “right sized” for the market, comprised of facilities for professional meetings and conferences, large banquets and events, as well as traditional flat space for convention and trade show operations.  Through acquisition and adaptive reuse of a long vacant structure, USAN developed a state-of-the-art facility which was awarded first place in a 2007 design competition for adaptive reuse sponsored by the Western New York chapter of the American Institute of Architects.  The primary mission of CCNF is to stimulate downtown economic activity by expanding visitation to Niagara Falls, NY; generating lodging demand from attendees at professional meetings, conferences, seminars, and conventions held at CCNF; and through increases in overnight visitation, facilitating expenditures at local commercial establishments.

The CCNF is an 116,000 square foot exhibition and meeting facility programmed to contain the following distinct elements:

  • A 32,200-square-foot event/exhibit hall with superior acoustical design and capacity for up to 4,000 persons;
  • The Cascades Room, a 10,500-square-foot ballroom facility, one of the largest in Western New York;
  • The Cataracts Room, a 5,000-square-foot, multi-purpose conference dining room fronting on Old Falls Street;
  • A 5,000-square-foot Grand Foyer, designed in an inspiring two-story space that provides extensive natural light, and equipped with permanent bar, reception, coat-check, and registration desk facilities to meet all event staging requirements;
  • A full-service learning center that includes 15 conference/meeting rooms with built-in multi-media equipment; including wireless internet access throughout the facility; a fully-equipped business center; a theater-style presentation space; and fully appointed executive boardroom facilities;
  • A large, landscaped outdoor veranda along Old Falls Street, suitable for receptions, banquets and special events, equipped with built-in power; and
  • A 5,000-square-foot, fully appointed kitchen facility with space, staging areas, and all necessary equipment to easily cater up to 2,000 meals in a single seating.

Spectra Venue Management (formerly Global Spectrum) was selected to operate the CCNF in 2009.  In 2016, the CCNF hosted 177 events, attracting 64,633 attendees and generating 20,322 room nights. USAN estimates CCNF generates $13-19 million in annual direct spending on local hotels, food and beverage and transportation in the region and spurs new private investments.  For more information please visit the CCNF web site at Conference Center & Events Center Niagara Falls.

Old Falls Street, USA

Old Falls Street, USA is a three-block destination connecting Niagara Falls State Park with The Conference & Event Center Niagara Falls and downtown hotels, restaurants and attractions. Serving as a welcome center for residents and visitors alike, Old Falls Street, USA provides exciting spaces for free family-friendly games and activities, seasonal concerts, outdoor movies, festivals and special events.  This project aims to turn this area of the city into an active public space through a quality and environmentally sustainable design that provides key pedestrian amenities.

USAN, in partnership with the City of Niagara Falls, advanced the Old Falls Street reconstruction project.  The project consisted of two individual, but related components included in USA Niagara’s 2005 Downtown Niagara Falls Multi-Modal Access Program

Improvements along Old Falls Street between Third Street and First Street included new paving, full-depth roadway reconstruction as needed, drainage systems, new granite curbing and accessible curb-cuts. In addition, the project included the introduction of limited vehicle access, while maintaining suitable access for pedestrians and bicyclists.

In 2009, USAN and the City of Niagara Falls completed the $7.9 million Old Falls Street - West Mall Initiative. The West Mall Initiative included major infrastructure investments toward the full-depth reconstruction of Old Falls Street from Prospect Street to First Street. The West Mall Initiative included the restoration of the public right-of-way and re-introduction of vehicular access during off-peak and off-season periods.

Together with USAN’s completion of the Old Falls Street reconstruction between First and Third Streets, the West Mall Initiative marked the completion of the restoration of Falls Street in its entirety in the downtown district.

Managed by Spectra Venue Management (formerly Global Spectrum), Old Falls Street, USA continues to grow its programming of activities and engaging special events, successfully raising the visibility of the street for both visitors and regional audiences. For more information on Old Falls Street, please visit Old Falls Street, USA.