Niagara Falls Convention Center

In accordance with its mission for revitalization of downtown Niagara Falls, USAN developed and opened the $20 million Niagara Falls Convention Center (NFCC) in 2004, to replace the functions of the former Niagara Falls Convention & Civic Conference Center, which had been converted to house the Seneca Niagara Casino.  Moreover, NFCC was designed to be more “right sized” for the market, comprised of facilities for professional meetings and conferences, large banquets and events, as well as traditional flat space for convention and trade show operations.  Through acquisition and adaptive reuse of a long vacant structure, USAN developed a state-of-the-art facility which was awarded first place in a 2007 design competition for adaptive reuse sponsored by the Western New York chapter of the American Institute of Architects.  The primary mission of NFCC is to stimulate downtown economic activity by expanding visitation to Niagara Falls, NY; generating lodging demand from attendees at professional meetings, conferences, seminars, and conventions held at NFCC; and through increases in overnight visitation, facilitating expenditures at local commercial establishments.

The NFCC is a 116,000 square foot exhibition and meeting facility programmed to contain the following distinct elements:

• A 32,200-square-foot event/exhibit hall with superior acoustical design and capacity for up to 4,000 persons.
• The Cascades Room, a 10,500-square-foot ballroom facility, one of the largest in Western New York.
• The Cataracts Room, a 5,000-square-foot, multi-purpose conference dining room fronting on Old Falls Street.
• A 5,000-square-foot Grand Foyer, designed in an inspiring two-story space that provides extensive natural light, and equipped with permanent bar, reception, coat-check, and registration desk facilities to meet all event staging requirements.
• A full-service learning center that includes 15 conference/meeting rooms with built-in multi-media equipment; including wireless internet access throughout the facility; a fully equipped business center; a theater-style presentation space; and fully appointed executive boardroom facilities.
• A large, landscaped outdoor veranda along Old Falls Street, suitable for receptions, banquets and special events, equipped with built-in power; and
• A 5,000-square-foot, fully appointed kitchen facility with space, staging areas, and all necessary equipment to easily cater up to 2,000 meals in a single seating.

Destination Niagara USA was selected to operate the NFCC in 2021. In 2023, the NFCC hosted 109 events, attracting 80,888 attendees and generating 25,576 room nights. USAN estimates NFCC generates $20.9 million in annual direct spending on local hotels, food and beverage and transportation in the region and spurs new private investments. For more information, please visit the NFCC web site at Niagara Falls Convention Center.